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Basic marketing : (Record no. 164323)

MARC details
000 -LEADER
fixed length control field	00825nam a2200241ua 4500
001 - CONTROL NUMBER
control field	000439399
003 - CONTROL NUMBER IDENTIFIER
control field	AM-YeHGA
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20210831141723.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	060216s1993 ilua 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	025610509X
040 ## - CATALOGING SOURCE
Original cataloging agency	AM-YeHGA
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	McCarthy, Edmund Jerome.
245 10 - TITLE STATEMENT
Title	Basic marketing :
Remainder of title	A global-managerial approach /
Statement of responsibility, etc.	E. Jerome McCarthy, William D. Perreault.
250 ## - EDITION STATEMENT
Edition statement	11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Homewood, IL :
Name of publisher, distributor, etc.	Irwin,
Date of publication, distribution, etc.	1993.
300 ## - PHYSICAL DESCRIPTION
Extent	xxii, 763, 15, 14 p., ill. :
Other physical details	col. ill. ;
Dimensions	27 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	The Irwin Series in Marketing.
500 ## - GENERAL NOTE
General note	Includes bibliogr. references (p. 723-760) and indexes.
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	United States
--	Management
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Export marketing
General subdivision	Management
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Perreault, William D.

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Shelving control number	Total Checkouts	Full call number	Barcode	Date last seen	Koha item type	Public note
					Fundamental Scientific Library	Fundamental Scientific Library	28/12/2016			И III/21193	330021193	28/12/2016	Գրքեր / Books	30 Days Loan
					Fundamental Scientific Library	Fundamental Scientific Library	28/12/2016			И III/21194	330021194	28/12/2016	Գրքեր / Books	30 Days Loan