Basic marketing : A global-managerial approach /
McCarthy, Edmund Jerome.
Basic marketing : A global-managerial approach / E. Jerome McCarthy, William D. Perreault. - 11th ed. - Homewood, IL : Irwin, 1993. - xxii, 763, 15, 14 p., ill. : col. ill. ; 27 cm. - The Irwin Series in Marketing. .
Includes bibliogr. references (p. 723-760) and indexes.
025610509X
Marketing--Management
Marketing--United States--Management
Export marketing--Management
Basic marketing : A global-managerial approach / E. Jerome McCarthy, William D. Perreault. - 11th ed. - Homewood, IL : Irwin, 1993. - xxii, 763, 15, 14 p., ill. : col. ill. ; 27 cm. - The Irwin Series in Marketing. .
Includes bibliogr. references (p. 723-760) and indexes.
025610509X
Marketing--Management
Marketing--United States--Management
Export marketing--Management
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