TY  - BOOK
AU  - Schmetterer,Bob
TI  - Leap: A revolution in creative business strategy 
SN  - 0471229172
PY  - 2003///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Marketing
KW  - Planning
KW  - Advertising
KW  - Strategic planning
KW  - Business planning
KW  - Industrial management
N1  - "An Adweek book."; Includes bibliogr. references (p. [226]-230) and index
ER  -