McCarthy, Edmund Jerome. <br/><br/>
Basic marketing :  A global-managerial approach / 
E. Jerome McCarthy, William D. Perreault. 
 - 11th ed. 
 - Homewood, IL :  Irwin,  1993. 
 - xxii, 763, 15, 14 p., ill. :  col. ill. ;  27 cm. 
 - The Irwin Series in Marketing. .
<br/><br/> Includes bibliogr. references (p. 723-760) and indexes. 
<br/><br/><label>ISBN: </label>025610509X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing--United States--Management<br/>Export marketing--Management